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AI Insights · Timothy · April 2021

Q1 2021 Performance of Top Fast Food Apps in Latin America on Android

An analysis of the top five fast food and fast casual restaurant apps in Latin America for Q1 2021 shows varying trends in downloads and user engagement. Data from Sensor Tower reveals the digital footprint of these food service giants.

Q1 2021 Performance of Top Fast Food Apps in Latin America on Android

In the first quarter of 2021, the fast food industry's presence on the Android platform has shown significant activity in Latin America. According to data from Sensor Tower, five leading apps have displayed diverse trends in downloads and weekly active users.

The McDonald's Offers and Delivery app, published by Arcos Dorados, started the quarter with nearly 190K downloads and peaked at around 286K in late January before tapering off to 180K by the end of March. The weekly active users followed a similar trajectory, beginning with approximately 1.5M and reaching a high of 1.7M mid-quarter, then closing at around 1.5M.

Habib's, another popular choice, saw its downloads fluctuate, with a notable spike to 118K in early March, followed by a decline to 29K by the quarter's end. The app's active users showed a peak of 281K in the same week as the download spike, but ended the quarter with roughly 162K weekly active users.

Burger King Brasil reported a steady decrease in downloads from 63K to 32K over the three-month period. The weekly active users also saw a decline, starting at over 525K and ending at approximately 421K.

The KFC APP - Ec, Co, Cl, Ar y Ve showed variations in downloads, with a notable dip to around 31K in February and March, before rising to 41K in the final week of the quarter. Weekly active users saw an overall increase from 193K to around 230K.

Lastly, the Burger King® Argentina app experienced a mix of ups and downs in downloads, peaking at about 40K in late March. Its active users climbed steadily from 90K to a high of 136K before settling at around 130K.

For more insights and detailed performance data, Sensor Tower's full suite of analytics offers a comprehensive look at app trends and user engagement.


Sensor Tower's platform is an enterprise-level offering. Interested in learning more?


Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: April 2021